Hi, I’m Rafael.
Nice to meet you.
I'm a Brand Marketing Manager with an exciting profile, and I’ll show you why.
Trusted by them
I’m the guy to take ownership of developing the brand plan, creating the design assets, the marketing strategy,
and translating it into a tangible go-to-market strategy and touch points.
For more than 15 years I’ve acquired exciting experiences
working with different B2B and B2C clients, senior leaders, and unique scenarios.
I help brands to outstand and shine.
My skills give me the ability to execute a range of marketing initiatives, optimized for multiple internal and external audiences, build brand awareness, establish its personality, and credibility across social media channels, and ensure that all branding initiatives are aligned with overall business goals.
Hard Skills
Brand Strategy - Branding - Campaign Creation - Brand Management - Marketing Strategy - KPIs & Metrics - Project Management
I have experience at a hyper-growth company, overseeing global teams across a range of markets, the ability to work with executive and senior management, and providing informed recommendations with excellent storytelling, communication, and presentation skills. Also such as strong project management skills, including the ability to work independently and manage a team with multiple ongoing projects.
Soft Skills
Teamwork - Communication - Problem-solving - Flexibility - Time management - Self-motivation - Creative mindset
My profile combines characteristics I got from my previous experiences, cultural background, and professional life. All of them combined, give me the power to own and manage end-to-end projects for multiple marketing projects, ensuring timely delivery, and execute on milestones and deliverables.
My career timeline
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Senior Brand Marketing Manager
- Managed the creation and development of the strategy and the full rebranding of Noxtua.
- Ensured the establishment of the holistic Brand Marketing Plan in different countries, combined with the KPI monitoring.
- Developed the new holistic strategy, including the website, social channels, and rebranding assets and visuals.
- Markets: Germany, Austria, Switzerland, France, and Croatia.
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Senior Brand Marketing Manager
- Coordinated the full rebranding initiatives for, successfully revamping the company's image and increasing brand loyalty.
- Developed and maintained brand guidelines, and deliverables to ensure consistent messaging and design across all marketing channels.
- Award: Search engine app winner of the 1st Porsche Innovation Contest.
- Markets: Germany, UK, USA, Austria, Switzerland, The Netherlands, Poland, Spain, France, Belgium.
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Senior Social Media and Brand Manager
- Defined clear and measurable social media goals, such as increasing brand awareness, driving website traffic, generating leads, or boosting engagement.
- Conducted research to understand the target audience's demographics, interests, behaviors, and preferences. This bucket of information was used to tailor content and campaigns to the target audience effectively.
- Brands: Hornbach, FDP, Warner Bros, McDonald's, and BCG.
-
Head of Brand
- Managed to lead a team of 12 people, and make partnerships and collaborations with other businesses or organizations to expand reach and gain new permanent customers.
- Identified opportunities for market expansion and developed strategies to enter new markets.
- Clients: Veuve Clicquot, Sheraton Hotels, Chandon, Jeep, Belvedere, and Bunge.
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Key Account Marketing Manager
- Oversaw the development and execution of multi-channel marketing campaigns, resulting in better brand performance.
- Utilized market research and competitive analysis to identify emerging trends and opportunities, shaping marketing strategies accordingly.
- Clients: Mondelez International (Bis and SDV)
-
Key Account Marketing Manager
- Developed and maintained brand strategy to ensure consistent messaging and design across all marketing channels.
- Collaborated closely with cross-functional teams to ensure brand alignment in product launches and marketing campaigns.
- Brands: FedEx, and Claro.
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Key Account Marketing Manager
- Led the development and execution of a comprehensive marketing campaign.
- Implemented data-driven approaches to track and analyze 360-degree campaign performance, resulting in improved ROI.
- Brands: Mondelez International (Trident), and Moura Dubeux.
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Marketing Analyst
- Established clear, measurable marketing goals and objectives that guided the marketing plan.
- Guided the execution of special projects, including the online marketing strategy, OOH, live marketing, market share, and guerilla deliverables.
I don’t create campaigns. I live them.
My entire life I've been looking for new challenges, unique projects, and wonderful ideas. And some of these ideas can become amazing inspiring projects. I can show you some of them.
What people think about me
Here is where I put some thoughts
Frequently I dedicate some time to writing this Medium blog some articles about my routine, work process, and work methodology. Nothing fancy. Just ideas that are written on a whiteboard. I hope you enjoy it.