My professional profile exhales my skills, and approach
A professional profile means how I approach tasks, execute processes, and conclude deadlines. So if you want to have a big picture about this, here is the right place for it.
How I usually work
Work intensively to develop products (SaaS, PaaS) via brand and Marketing strategies.
Support the execution of brand strategy.
Create and execute a comprehensive framework to evaluate optimal product-market fit for new games in the concept stage, effectively engaging key stakeholders in the process.
Own product pitches from the Publishing side, providing insights about potential market and audience.
Provide audience insights to the product team for concept refinement.
Conduct market and audience research to guide the product development process.
Lead brand development strategies for new games from concept to market launch.
Transform research and insights into audience-relevant initiatives and strategies.
Be the voice of our customers to build their best experiences through the brand experience.
Mentor people across the company on brand development topics, assets, and deliverables.
Build operational plans, and define specific goals and KPIs.
Own, manage, and discipline the yearly budget.
What I normally bring
Years of experience (15+) managing brands from many industries, like Telecoms, Food, Leisure & Tourism, etc.
Years of experience (3+) working with AI and new digital experiences.
Proven experience in brand development, operational marketing, and working with Product Teams for new products.
Ideally, a track record of successfully shipping new brands/products within a studio.
Strong ability to construct frameworks/systems effectively to speed up several pipelines.
High motivation to work on the evaluation of campaign concepts and their marketability
In-depth knowledge of market dynamics, competitor analysis, and how to translate insights into clear actionable business opportunities.
Expert knowledge in brand strategy, consumer insights (segmentation, surveys, focus groups), and testing strategies (themes, art styles, heroes, etc.).
Demonstrated marketing & analysis skills with an ability to map an exceptional understanding of business drivers.
Strong ability to take ownership and responsibility for projects, anticipate problems, manage resources, and drive things forward.
Great communication and stakeholder management skills, with the ability to get buy-in from different stakeholders across disciplines and seniority levels.
Interest in new technologies and how we could use them to leverage our capabilities.
What are my key responsibilities
Building the strategic vision for brand partnerships in Germany, identifying brands that might be a good fit for the company.
Extracting insights from partners and internal marketing teams to develop and steer the strategic & creative vision from beginning through to execution.
Writing strategy briefs and building the foundations of a strategic intersection between the brand and the title.
Drafting and negotiating deal memos and contractual agreements.
Experience working alongside Sales, Product, Marketing, and Consumer Products functions.
Development of brand personality documents that can establish the brand’s presence.
Providing guidance and feedback to partner creative agencies and brands.
Working closely with internal creative groups as well as external agency partners.
Translating our brand/marketing requirements into ideas the partner and ultimately consumer easily understands.
Drive successful integration of broader creative content and brand initiatives, and the strategic partners.
Collaboration with cross-functional teams including Creative Marketing, Editorial & Publishing, Content, Creative Production, and Public Relations.